HILL AIR FORCE BASE – Military customers worldwide can evaluate their stores through the annual Commissary Customer Service Survey.
The Defense Commissary Agency survey will be available for Hill customers for 10 consecutive shopping days from Aug. 23-Sept. 2. Customers will be asked to take the survey at the commissary entrance area before they shop.
“The survey is part of DECA's continuous improvement process to take care of
our customers,” said Scott Conrey, Hill Commissary store director. ”We want to hear what we are doing right and what we are doing wrong.”
Customers will be asked at random to participate in the survey which evaluates areas such as customer service, pricing, savings, product availability and selection, cleanliness, store layout, and produce, meat, grocery deli and bakery quality.
After agreeing to participate, customers will be presented with three options:
• Scan a QR code and take the survey on their own mobile device
• Have the store employee ask the questions and enter responses in the store’s iPad or phone
• Or personally complete the survey on the store’s iPad or phone.
Commissary associates will use disinfectant wipes to sanitize the iPad and phone between uses, and provide gloves to each customer electing to use the store device. The precautions are part of the safety measures being used during the CCSS cycle to help prevent COVID-19 exposure
Last year, more than 20,000 shoppers rated the commissaries an overall 4.49, up .03 over the prior year. The score is based on a 5-point scale, ranging from 1, “Poor,” to 5, “Excellent.” Customers recognized the courteousness of commissary employees, cleanliness of stores and the ease of finding products through the stores by rating these elements the highest.
“Analyzing the data within these surveys allows us to identify stores that patrons perceive to be our best and share their best practices,” said Brian Myrick, a management and program analyst. “It also provides us low-scoring elements and stores, allowing us to identify contributing factors and develop processes for improvement.”
In addition to the annual CCSS, DeCA also uses a receipt survey that gives commissaries real-time patron feedback throughout the year, accessible at the link provided on the bottom of every purchase receipt.
“It’s a great time to communicate with our patrons and get information through the survey that will improve their shopping experience,” Conrey said. “Our mission is to support the greatest customers in the world, so the more specific feedback they provide, the better it will be for us to help everyone.”
75th ABW Public Affairs contributed to this article