Online ordering and curbside pick-up arrives at Hill’s commissary

  • Published
  • By Rick Brink
  • DeCA public affairs

The new and improved Commissary CLICK2GO™ is, well, very much new and improved.

Now featuring online payment and more product information than ever before, the online ordering/curbside delivery service will go live Friday, Aug. 20, at Hill Air Force Base’s commissary. Customers can download the application, start ordering Aug. 20 and pick up their groceries curbside by Tuesday, Aug. 24.

“I look forward to taking better care of our customers,” said Scott Conrey, Hill Air Force Base’s commissary director. “It will be very useful for our customers who live further away from the base to see what we have in stock beforehand and order their groceries online for pick-up without having to come in to the store.”

Because of grocery shopping trends, DeCA has been galvanized to bring online ordering, payment and pick-up options to all commissary-eligible patrons.

“We’ve learned a lot about what our customers want during our initial 11-store rollout the past two years, and thanks to recent innovations to our e-commerce platform we’ve made tremendous service and user-interface improvements that customers expect in today’s retail environment,” said Bill Moore, director and CEO of the Defense Commissary Agency.

The Food Marketing Institute recently reported that online grocery shopping has escalated to previously unpredictable rates since the COVID-19 pandemic broke out. FMI had estimated that 20 percent of all U.S. grocery shopping would be done online by 2025. However, the rates of e-grocery sales expected to occur over a 10-year timeframe actually occurred in just six months.

Here’s a brief rundown of Commissary CLICK2GO’s new features:

•           Improved navigation and search functions to help customers plan healthy meals and take care of their family’s needs

•           Enhanced product information

•           Robust recipe features

•           Featured sales and promotions

•           Upgraded mobile-friendly experience, to include seeing order history for ease in re-ordering desired products

•           Online payment

            “Perhaps the most significant enhancement is online payment,” Moore added. “You place your order and pay online, and then it’s simply a matter of driving up to the curbside delivery area of your commissary to have your groceries loaded into your vehicle – that’s a streamlined process our customers expect in this information age.”

Information on how the service works and the rollout status is found on commissaries.com with dedicated sections such as “How CLICK2GO Works.” First-time customers will need to create an account.

In addition, DeCA announced they are waiving the $4.95 service charge for a limited time, as an added incentive for new customers and old customers alike to use the Defense Commissary Agency’s improved online shopping experience.

The service fee is normally waived the first 30 days after Commissary CLICK2GO was initiated at a store. The waiver now applies to all Commissary CLICK2GO locations until further notice.

Moore said the agency-wide expansion of online ordering/curbside delivery service aligns with DeCA’s strategic goals to make the commissary benefit accessible to as much of the patron base as possible.

 “Commissary CLICK2GO builds on the vital benefit we deliver exclusively for our military community and their families – we deliver the savings but we have to improve on convenience and CLICK2GO does just that,” Moore said. “With it, patrons near and far can plan, order and pay for their purchases on-line and simply swing by the store to get them. It makes the commissary worth the trip and I envision it will enable us to eventually offer delivery – where our patrons can enjoy their hard-earned benefit from the comfort of their homes or barracks.”

(75th Air Base Wing Public Affairs contributed to this story.)